Systems that scale. Products that make sense.
I’m Alisa, a product design lead with 10+ years in complex products. Today I own the design system and DesignOps at Payoneer; before that I led the design team at Shield through a full platform redesign and its first design system. I bring strategy, hands-on craft and team leadership together: making dense products feel obvious, and building the foundations that let teams do it repeatedly.
Selected work
Four deep dives · 2020–2026
Design system & DesignOps
Rebuilding a mature fintech’s legacy UI library into a governed system: semantic foundations, master components, and an operating model shared by design and engineering.
Read the case study →
Platform migration & contribution model
Moving the whole platform onto the new design system through three migration routes and one written workflow, while shifting component building from a dedicated team to product-team contribution.
Read the case study →
New primary navigation
As a newly joined Senior Product Designer, a solo platform-wide audit replaced Payoneer’s “selection pages”, grids of boxes mixing actions and pages, with dashboard navigation: real destination pages with overviews, tabs and buttons.
Read the case study →
Compliance platform redesign
An end-to-end redesign of an AI communications-compliance platform, from research and information architecture to new workflows and visual direction, plus the design system that kept it consistent.
Read the case study →How I work
Most product problems I meet aren’t design problems. They’re alignment problems wearing a UI.
I’m a Lead Product Designer and Design System Lead with more than ten years in complex products: fintech, compliance, media. My background spans product strategy, UX, UI, research and team leadership, and I’m at my best when those come together: turning messy product needs into a focused direction, giving designers clear guidance, and working closely with product and engineering to ship.
As a design-system lead I build the foundations that connect design and code: principles and tokens, accessible component libraries, documentation, governance, contribution and adoption. The goal isn’t visual consistency for its own sake. It’s helping teams make better decisions, stop duplicating work, and deliver coherent products faster.
{{ p.title }}
{{ p.body }}
Resume
Download PDF ↓{{ r.title }}
{{ r.company }}- {{ b }}
Building a design team or a system? Let’s talk.
Kefar Saba, Israel · working with teams anywhere.